Shows Blog: For the Cure

The design of For the Cure was by far our most unique, simply because of the subject matter. I really liked the message on the exterior of the rig, but my favorite part of the design was the interior. The baseball locker room was a lot of fun to work with. I am a baseball fan from way back, so it was interesting and fun for me. Also, the baseball game scene we filmed was a lotta fun. None of us obviously are good ball players, but it was nice to get the guys out of the shop for a few hours and loosen up for a while.

The most challenging aspect of this truck was taking a breast cancer awareness theme, in conjunction with the pink ribbon theme and still keep the overall appearance a little cool and edgy, which is what folks expect from the Chrome Shop Mafia. It ended up coming together quite nicely!

The message For the Cure says it all. It wasn't your typical Mafia build, but we have had dozens of folks approach us in tears, saying it was their favorite episode and then they explain how it touched their hearts. Many families can relate to the heartache and illness that has affected folks that are near and dear to them due to friends or family members battling breast cancer or cancer in general. I have not had a single negative comment about this episode, which is very rewarding for myself and all the guys.

Dale Hayden was deeply touched, as you saw on TV. He broke down almost immediately and had to take a moment to pull it together. He's a great guy and a super family man. We couldn't have picked a better design for him. He believes in the search for the cure and this truck will make his statement even louder and bolder everywhere he goes. Really, that's what it's all about for us. Helping out these truck owners and truck drivers that are deserving or down on their luck for one reason or another. Seeing them react to their new truck for the first time makes all of those long hours and all those difficult projects worthwhile. We're glad we can put a positive spin on trucking and show the general public some of the difficulties these drivers deal with each day while they are out there on the road.

Good luck Dale and keep on Truckin' for the Cure Buddy!